Were you ever taught how to read a newspaper article? Maybe that sounds funny, but I remember it distinctly. I want to say it was around fifth or sixth grade for me. The most important information was supposed to be in the first and last paragraphs. The first paragraph had a catch, something you care about, and the last paragraph offered closer or a possible next step. It occurred to me that that’s applicable for us if we ever want to write, or help write, press releases.