Were you ever taught how to read a newspaper article? Maybe that sounds funny, but I remember it distinctly. I want to say it was around fifth or sixth grade for me. The most important information was supposed to be in the first and last paragraphs. The first paragraph had a catch, something you care about, and the last paragraph offered closer or a possible next step. It occurred to me that that’s applicable for us if we ever want to write, or help write, press releases.
Tag Archives: publicity
Every writer knows that publicity can be hard to come by. There are so many words floating around the cosmos and so few ears that chose to hear, let alone eyes to read! But check out what Lutheran novelist Katie Schuermann is doing for her next release: personalized publicity at its best!